Memory Loss And Cognitive Thinking Impairments Come With Age

Memory loss and cognitive thinking impairments come with age. Many adults begin to worry when something as simple as misplacing their car keys happens. Just because one begins to have miniscule mind gaffs, does not mean one will forget everything or end up with dementia. â€Å"Even beyond cancer, the biggest fear among Americans, based on some surveys, is that a person will develop Alzheimer’s disease† (Factora 3). Scientists and doctors do not have definite proof of which factors cause age-related memory loss, but studies have shown common factors in patients suffering from memory loss. People researching this topic have found that the main, possible causes of memory loss include lifestyle choices, health deficiencies, and neurological†¦show more content†¦Alcohol and medication abuse are common factors found in many memory loss patients. â€Å"A little over five percent of people seeking help with memory loss have a history of alcohol abuse.† Al so, people who frequently take â€Å"sedatives, cimetidine, and antihypertensive agents have an increased chance of age-related memory loss† (Desmond 55). Getting the needed amount of sleep each night also affects the brain’s ability to recollect information. â€Å"Neurobehavioral dysfunctions associated with OSA include seizures, acute delirium, deficits in motor function, global cognitive dysfunction, muscle and nerve weakness, short- and long-term memory loss, headaches, sleepiness, and fatigue† (Hirshkowitz 13). Some elderly people cannot handle the stress and hardships of this life which lead to depression. The elderly suffering from extreme depression, mixed with their already aging brains, will find it difficult to remember more things because of their self-conscious suppression of memories. Over time, this can cause not only short-term, but long-term memory loss. To prevent memory loss due to lifestyle one should eat healthy, exercise daily, get a full night’s rest, cleanse from alcohol and drug usage, and do things to bring peace to one’s life. Consequently, when one’s body lacks proper nutrients or the ability to produce the proper hormones, health problems occur. Certain health deficiencies

Essay on Tips of Science of Memory - 865 Words

Yumeng Ma Psyc-101 Writing Assignment 1 From the reading of chapter 6 â€Å"Tips from the Science of Memory—for Studying and for Life†, I learned the science of memory and how to make my memory more effective. The main idea in this section is about how to memorize scientifically. No matter what model of memory we use, we can sharpen your memory by thinking deeply about the â€Å"material† of life and connecting the information to other things we know. Perhaps the one most well connected node or most elaborate schema to which we can relate something is the self—what we know and think about ourselves. To make something meaningful and to secure its place in memory, we must make it matter to ourselves. There are three mnemonic strategies, Method†¦show more content†¦In fact, however, everyday life is filled with potentially remarkable moments—a beautiful sunrise, a delicious meal prepared just for you, an unexpected telephone call from an old friend. Experiencing everyday life in its richness requires us to be attentive and engaged. Sometimes the daily chores and hassles of life lead us to feel that we are just going through the motions. This sort of mindless living may be a way to survive, but it is unlikely to be a way to thrive. I find an article from Hilgard, Ernest R, Methods and procedures in the study of learning. In this article, he explained some fact about memory and study skill. Learning must be kept clear from other situations, which result in behavioral change. The author describes typical experiments used to investigate learning behavior and in further detail considers the following types: classical conditioned response, operant or instrumental conditioning, maze and discrimination experiments, motor skills, and memorization and retention. 195-item bibliography. (Hilgard, Ernest R, pp. 517-567) The reason I think this website is authoritative is because the author of this article is very famous psychologist in America and wrote tons of work. I find his article in psynet.org, which is a reliable website and it is very official. According to CRAAP test, .org means nonprofit organization, which isShow MoreRelatedMemory Is The Diary That We All Carry About With Us1354 Words   |  6 PagesOscar Wilde said that Memory... is the diary that we all carry about with us. Every page of our diary filled with a series of memories, but we wouldn t make a perfectly diary. Sometimes we lost pictures in the diary, sometimes we miss spell words; just like memories will become vague and pass out of mind. The process of memory includes Encoding, Storage, and Retrieval; those three parts correlate and restrict each other. 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Corporate strategies in Clarks and Dune-Free-Samples for Students

Question: Discuss about the Corporate strategies in Clarks and Dune. Answer: Introduction Competition has made many enterprises to develop strategies to meet the needs of the market and survive the ever-changing market environment. Dune is one of most influential players in the footwear industry with over 20 years experience in the industry. The location of the company is strategic with its business being located in London. The growth of the retailer is attributed to passion and dedication to excellence in product development and in-house design that meets customer needs. From one outlet, the retailer has expanded to 40 standalone stores and 175 concessions. To meet the changing customer needs, it offers both online shopping and in store shopping for customers. Dune specializes in a sophisticated style that fits the younger generation with its wide range of designs that meet several needs of the consumer. However, the footwear environment is competitive with other existing giant retailers who specialize in offering different shoe types. SWOT analysis of the retailer reveals both opportunities and threats that the company can work on to improve its business operations. One opportunity that is noted is an increasingly growing brand and opportunity to venture into online shopping. These two opportunities can be utilized to create a framework that improves business processes and meets the needs of the company. On the other hand, threats are indicated in easy entry into the market due to low limitations and diversification by existing retailers. Since most organizations are diversifying their business operations, then clothing retailers can easily diversify into footwear thus creating a challenge for the market. The company is also struggling wi th low market share as a weakness compared to other retailers like Clarks who have a larger market share and dominance. This presents weaker returns due to intense competition. Weaker market share means, low brand identity which is a threat to business. However, an analysis of the footwear industry reveals that the companies have been forced to reconsider their options due to competition and pressure from the market(Kent, 2017). The two retailers have been chosen since they are not market leaders in the field but are doing well in meeting retail needs. This report analyses how corporate communication strategies can be used to improve business processes thus developing competitive advantage. Corporate strategies Corporate communications are a set of activities that are involved in managing internal and external communications of the organization. Most corporate communication strategies focus on stakeholders who are mainly customers as a way of ensuring that they meet the needs of the market. Dune as a retailer has been communicating with its customers through different corporate strategies that have been boosting business for quite some time. The major corporate communication areas are corporate personality, corporate identity, corporate image, corporate reputation and public relations. Corporate imaging describes the manner in which the products of a company are perceived in the public eye. Organizations seek to develop a positive image through branding strategies that communicate positively to customers (Sacconi 2004, p. 79). This strategy leads to development of a positive halo effect on the consumer which leads to an impression about what the company sales. The benefits of such processes is a changed perception on the eyes of the consumer when there is a perceived risk about the quality of the product (Aaker Myers 1999, p. 12). Dune is established on a continuous brand that seeks to offer premium customer service through a combination of quality and unique fashion. The products feature the needs of both men and women capturing the ever-changing needs of the society where brands have been evolving since 1895. The brand title for its products is find your dancing feet which means that they have a brand value that meets the needs of every consumer within the busin ess environment (Dune 2017, pp. 5). The companys brand is loved because it is a key fashion setter with a distinctively British aesthetic style with a 120-year-old heritage that has made the brand a global household. However, Clarks has established itself on a distinctive ankle height boot with crepe rubber sole made of suede leather that was officially launched in 1950(Clarks, 2017). The heart of the rand is the belief in craft, innovation and comfort that are combined together to give the best customer experience which is defined as the force of nature. Therefore, each of the two companies has a unique brand identity that is identified by the customer. Corporate identity is a set of mental and functional associations that customers develop with it. This does not always lead to buying but rather familiarity and differentiation with others. Businesses seek to identify themselves in the eye of the consumer so that they can be striking to the user (Sweeney Brandon 2006, p. 642). Through noticeable elements like trademark, color, name and symbol, an organization develops an identify that differentiates its products from the rest of the designs in the market. Therefore the process involves a set of strategies that reveal what the business offers the consumer and how the consumer can use such defined elements to single out the product from the rest. Dune footwear brand identity is based on a Dune style for both men and ladies with a variety of footwear that are used for different functions. The designs are identified by color, name and shape which defines the occasion that they are fit for. For example, the Dune London style for ladies i s designed with its own handbag to make the user appear the Dune way. On the other hand, Clarks identity is known from the design of its shoes which is based on the study of biomechanics of the human foot, the way it moves at work, rest and play to design a shoe that meets all these conditions (Clarks 2017, p. 8). The company is known for its iconic footwear which undergoes improvement to meet the needs of the customer through 22,000 styles that are defined by generational evolutions to meet different user needs. Corporate reputation is the overall assessment of the organization by stakeholders. This method is achieved through perceptions of stakeholders on the ability of the business to meet their expectations. These stakeholders may have different interests in the company like buying products, shares or even beneficiaries of business processes (Keller 2003, P. 11). Organizations need to have the capacity to diagnose how others view them and configure a strategy for managing their reputation. Through identifying areas of potential risk, types of stakeholders in the business and establishing system for achieving the intended business reputation, the company can achieve these competitiveness by ensuring that the best mechanisms are put in place. Image repair theorists suggest that strategies can be used to restore the image after undergoing a crisis that threatens business. Dune has established itself as high-street footwear designer where you can find any shoe type. With a range of styles and color the companys products are established as a reputation for the best products in the market. On the other hand, Clarks has a business reputation that is recognized in the shoe industry through its operations and employee recruitment mechanisms. Through an extensive network and identifying quality staffs, the reputation of the company is known for the best employee practices that translate to improved operations. Dune manages its stakeholders through prioritizing their needs and ensuring that they are achieved at times. Suppliers needs are managed through ensuring that there is coordination with the system processes to achieve adequate delivery on time payment. Customers needs are met through delivery of quality products for individuals of all ages thus offering variety. The community is satisfied through corporate social responsibility initiatives that seek to empower and support different community engagements. On the other hand, the company adheres to all relevant policies like the green economy where the government has passed policies to limit global warming. Public relations is a practice of spreading and managing information through expoing it to different audiences. This process creates coverage for consumers for free to ensure that they undersntad things that happen around them (Lantos 2001, p. 599). Dune uses marketimg campaigns to increase public relations with the public through a varity of media like televisons, magazines, website and social media (Dune 2017, PP. 6). Emerging technology is used to meet consumer needs through user frindl platforms that allow interaction with the the public. However, Clarks does better through a clear PR plan that seesk to create goodwill (Clarks 2017, pp. 3). The company combines digital outreach with real world relationships through secure press placements across all media platforms. This strategy is where Clarks beats Dune since it has a clear aggressive public relations plan. Recommendations To improve its corporate communication strategies, the Dune needs to benchmark its practices with giant designers like Clark that have a history in the footwear industry. (Mahdi, et al. 2015, p. 170). For example, Clarks is investing heavily in technologies that meet the modern requirements like reduction of global warming and also ensuring that all their partners meet these needs (Parker 2016, p. 12). (Nike responsibility 2016, p. 11). The best way to improve brand image is through consistent visual identity, advertising and competitive pricing. Visual identity can be improved through developing a logo that reflects what the company exists for. Dune has not revised its logo for quite some time despite the fact that they understand the consumer segment is changing slowly (Goldman Papson 1998, p. 11). Further, there is need to develop strategies in their advertising to elicit brand emotions in the consumer. Clarks does well in this area through constant innovation of its brands and at the same time using the story of heroism as a brand strategy. The companys brand focus so much on the hero archetype to inspire customer loyalty (Sanusi, et al. 2014, pp. 7). Through clear branding strategies like the ones mentioned, the Dune can improve their brand and create a different view from the customer. Brand identity can be improved through clear positioning strategies. Since there are many competitors in the market, then Dune has to position itself with a strong brand identity that can stand out in the market. When compared with other brands that have positioned themselves as global leaders through creating shoes that increase athlete performance, then the company needs to address key brand areas. The brand is based on an inspirational value for every customer. This method is achieved through sharing the passion of clients and developing products that meet them. Bedbury Fenichell (2003, p. 12) suggests that through a well-established brand and logo, brand association is used to position the products as meeting the needs of the user rather than the fun part of it. Performance has been used together with heroism which describes the benefits that consumers get from the shoes (Willigan 1992, p. 5). Therefore, the company needs to carry out a thorough brand audit to ensure that they u nderstand the market they are dealing with and the changes being witnessed in the market. Thus there is need to develop a brand persona that can be used to messages to the consumer. Clear communication strategies like public relations, nature of content and the media to be used need to be developed to ensure that the companies create an improved brand image. High-performance marketing can be used to improve brand identity and increase customer reputation for the organization. Corporate reputation is an area that needs to be guarded through ensuring that all business processes meet the needs of stakeholder. Many companies like Nike have suffered business reputations but used them to achieve improved business processes that make them leaders of today. From the sweatshop issue, to child labor and later supply chain crisis Nike has undergone different business reputations that may have caused profits and brand image (Parker 2016, p. 11). The company endured that any challenges met were treated according to the required standards like cleaning up the system and implementing relevant regulations that are needed (Beder 2002, p. 25). Therefore, Dune can guard its business reputation by ensuring subscription to every required policy and develop sustainable business principles to meet the needs of the organization. Dune can work on its public relations strategies to ensure that there is a clear developed plan to reach out to its customers. This process can be achieved through utilizing all media sources like press releases, media kits, newsletters, reputation management, community relations, media relations and strategic communications. Further, participating in high end events can also create a better reputation for the company. Conclusion Corporate communication strategies seek to ensure that organizations develop strategies that protect their business image, meet the needs of stakeholders and at the same time satisfy the needs of the organization. Dune is doing well in the footwear industry but the business processes in the company cannot be compared to global leaders like Nike. Through proper benchmarking, business processes can be improved to ensure that the organizations achieve better business strategies. References Aaker, D. Myers, J., 1999. Advertising Management. New York: Prentice-Hall. Bedbury, S. Fenichell, S., 2003. A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century. New York: Penguin Books.. Beder, S., 2002. Putting the Boot In. The Ecologist, 32(3), pp. 24-28. Clarks, 2017. Corporate Social Responsibility. [Online] Available at: https://apply.clarksjobs.com/headquarters/where_you_could_be_working/corporate_social_responsibility/ [Accessed 13 Decemer 2017]. Clarks, 2017. Our Story. [Online] Available at: https://www.clarks.com/ [Accessed 13 Decemeber 2017]. Clarks, 2017. Our Story. [Online] [Accessed 13 December 2017]. Dune, 2017. Our Corporate Social Responsibility. [Online] Available at: https://www.dunelondon.com/corporate-responsibility/ [Accessed 13 December 2017]. Dune, 2017. The Story So Far.... [Online] [Accessed 13 December 2017]. Goldman, R. Papson, S., 1998. Nike Culture: The Sign of the Swoosh. Thousand Oaks: Sage Publishers. Keller, K. L., 2003. Understanding brands, branding and brand equity. Interactive Marketing, 5(1), pp. 7-19. Kent, A., 2017. Clarks shoes feels the pinch as UK high street an increasingly uncomfortable fit for some retailers. Independent, 9 March. Lantos, G., 2001. The Boundaries of Strategic Corporate Social Responsibility. Journal of Consumer Marketing, 18(7), pp. 595-632. Mahdi, H. A. A., Abbas, M., Mazar, T. I. George, S., 2015. A Comparative Analysis of Strategies and Business Models of Nike, Inc. and Adidas Group with special reference to Competitive Advantage in the context of a. nternational Journal of Business Management and Economic Research, 6(3), pp. 167-177. Nikeresponsibility, 2016. NIKE SUSTAINABLE BUSINESS PERFORMANCE SUMMARY, s.l.: Nike. Parker, M., 2016. At Nike, we believe it is not enough to adapt to what the future may bring were creating the future we want to see through sustainable innovation, s.l.: Nike. Sacconi, L., 2004. A Social Contract Account for CSR as Extended Model of Corporate Governance (Part II): Compliance, Reputation and Reciprocity. Journal of Business Ethics, 11(2), pp. 77-96. Sanusi, M. et al., 2014. The Swoosh of Creativity. Business Today, 6 July. Sweeney, J. Brandon, C., 2006. Band personality: Exploring the potential to move from factor analytical to circumplex models. Psychology and Marketing, Volume 23, pp. 639-663. Willigan, G. E., 1992. High-Performance Marketing: An Interview with Nikes Phil Knight. Havard Business Review

Sweeten My Sour Days free essay sample

I’m an everlasting gobstopper. Impossible to crack but the longer you keep me around, the more I open myself up to you. Each layer revealing numerous emotions I express and insecurities I might hide. The challenge is if you’ll take the time to reach past my barrier, despite how difficult that task may be. Some have taken the risky route and tried to rush their way to figure me out, only ending up with bad results. Others just give up during the process and toss me aside. However, one individual had enough patience to figure out the real me. The memory of meeting her was quite vivid. Sitting in sixth grade English class, I was scribbling notes on my paper when the teacher called on a confused student. She spoke with a distinct accent and asked several questions. Her voice drew me in and after class ended, I told myself I would build up the courage to speak to her. We will write a custom essay sample on Sweeten My Sour Days or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The bell had rung and I nervously walked up, tapping her shoulder. Surprisingly enough, I wasn’t shy at all and immediately sparked up a conversation. â€Å"Where are you from?† I asked. To my shock, she was Polish and recently moved to the US. Not being able to hold my excitement, I told her I was also from Poland. That’s how it all came together. Iwona already shared the same ethnicity as me so our beliefs were very much in common. Knowing this, I could be more content around her. During the few years that flew by, I without doubt believed this girl was my twin. Having the same green eyes, blond hair, Zodiac signs, this was friendship was fate. We often took adventurous bike rides through the neighborhood and snapped thousands of pictures that soon would fill up our memory card. One day, a tall brick wall caught our attention. There wasn’t anything special about it, but it sure had a spectacular view of the city when you sat on top of the edge. Eventua lly, this became our secret friend zone that we visited often. Many memories were made here so it was decided that we write our names on the wall. â€Å"Friends Forever† it read. It was only a matter of time the marker would be washed away by rain but those words were marked permanently in our hearts. Over time, we hit bumpy roads and have taken the wrong path before like any normal human beings would do. Telephone calls would often be made at two o’clock with one of us crying about a temporary crush, or perhaps a hospital visit would be a shock when one of us got sick. So when I was diagnosed with Crohns disease during high school, both of us didn’t know how to take it all in. This only made Iwona go out and purchase the most gigantic teddy bear you could ever lay your eyes on. She gave me the best advice ever been given to me and with all but one word; Positivity. It will keep you steady especially when life throws a curveball at you. Green, Yellow, Orange. O ver time, several of my layers have disappeared and this was a very rare thing to happen. She has seen me through the ugly and the bad but still dealt with it in the long run. Constant fights about who’s right and bickering over who can do better than the other was typical for us. But when times were rough she helped me overcome so many obstacles I wouldn’t be able to achieve myself. During the time period when I was sick and getting back on my feet, her advice on positivity flashed back into my mind. There was no point in shrugging my shoulders and giving up on everything. I told myself to build a tougher exterior and bring more happiness into my life. My best friend believes in what I’m capable of which is the main reason why she’s still by my side after eight years. Being patient and taking her time, Iwona knows more about me than I do myself at times. She’s experienced every emotion I’ve given off and what my failures are yet has forgiv en me for them. She’s seen all my layers unlike many people I’ve met. Most people may not realize that sometimes you must get past the red layer to experience the yellow one. You must see me frustrated first before you see me being loud, and funny. It’s only fair that people see your bad side before they see the good one. Judgment could be keeping many others from meeting a genuine person. Don’t rush to reach the center of an everlasting gobstopper because once you make it to the core with patience, you’ll realize it was well worth the wait.